The only product framework worth knowing

Nir has an interesting lens to view product design which I’d highly recommend everyone understand — it focuses on how products can create habits. He wrote a book about his “Hooked” model. I’m not a fan of very many models, or approaches to product beyond: 1) talk to people, 2) build something, 3) try said something. But his view is an eye-opening and practical tool in an ever-growing tool chest.