The battle for measuring the second screen.

Originally published on Kapuno in the Technology community

🔗 The Nielsen Twitter ratings: a new way to measure TV popularity (Article)

🔗 Attention Ad Guys: Nielsen Becomes the Official Twitter TV Ratings Guide (Article)

Media juggernaut, Nielson, announced that they will be partnering with Twitter to provide a ratings guide for Television second screen activity. They are late comers in this burgeoning space but have the brands in their pockets already. There are a few other companies out there that aren’t getting mentioned in the space.

Now that the internet will begin to have a bigger role in deciding which projects media companies continue to fund, it will be interesting to see how the content skews.

Responses

Iulian Dumitrascu

December 18, 2012

It’s the first time when I see a post with 2 links displayed neatly.

I like most of the current interface, even if it doesn’t function perfectly yet.

The fact that you allow users e.g. to underline words in their responses may indicate more flexibility and a better understanding of the human psyche.

I like it that you promise to create at kapuno the best communities. I would work many days of my life to make this come true.

Cyrus Radfar (December 18, 2012)

We post updates here: http://kapuno.com/community/aolffsyaabu5y

It’s more helpful for you to feedback there.

Angus Perkerson

January 24, 2013

Neilson is a little late to the party on that. Basically they are making official, what most networks were already tracking on their own.

Cyrus Radfar (January 24, 2013)

Yeah, but the brands already have a relationship with Neilson so they’re making sure that the brands don’t go elsewhere for that data. Was a defensive move.

Angus Perkerson (January 24, 2013)

What I would like to see is a Neilson’s rating for Hulu, Netflix, etc. Especially now that those companies are working on an airplay competing technology. It would give the on demand services a bit more legitimacy.

Cyrus Radfar (January 24, 2013)

True, I have to revisit what they’re offering to see how they are segmenting the numbers. I’m assuming they’d, for example, have data on “Downton Abbey” but may not have how it’s performing by platform. I’d hope they would’ve realized by platform segmentation would be valuable.